Archived Event

Advocacy Skills: Communicating the value of librarians and the resources they provide.

Date : Jul 27, 2005
Start Time : 12 p.m. Eastern
Length : 00:58:01

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Networks, intelligence, and creativity are the keys to successful advocacy campaigns. To be most successful, advocacy efforts build on strong marketing campaigns. In this session of the Dynix Institute we will explore the elements of a strong advocacy program. Questions to answer include: who do you need to reach, what do you want to convince them to support, what messages will be most effective in gaining that support, and who should deliver the messages. Answers to these questions constitute the action plan. Learn how to develop your plan and evaluate the results.

Susan DiMattia ?Consultant and Educator, Independent

Susan S. DiMattia is a consultant, writer/editor, and educator. She teaches a variety of courses at the Pratt Institute School of Information and Library Science and has guest lectured at numerous other graduate programs.

She edited Library Hotline for 16 years and Corporate Library Update for 14 years, and was a contributing editor to Library Journal. DiMattia is a past-president of the Special Libraries Association and of RUSA, a division of the American Library Association. She is a Fellow of SLA and received the Alumni Achievement Award from Simmons College Graduate School of Library and Information Science.