Archived Event

The Transparent Librarian

Date : Oct 13, 2004
Start Time : 12 p.m. Eastern
Length : 00:57:40

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Librarians have embraced technology by incorporating integrated library systems into internal processes, acquiring online collections, and implementing virtual reference services. Yet in an Internet world where more users have access to more information online, the role of the library is at risk. How should we serve our users in an information economy where changing needs and expectations determine the relevance of the library?

Join us on October 13 for a fresh look at how libraries deliver services to users and remain relevant for future generations.

Judy Luther ?President, Informed Strategies

As President of Informed Strategies, Judy Luther more than 30 years' experience as a manager and a provider of information services. She founded the consultancy to support publishers and vendors in developing and delivering customer-oriented electronic products and services. Judy's insights and analyses enable publishers and information vendors to uncover opportunities and new ways to expand their business.

Judy offers clients a perspective built on an understanding of the marketplace, technology issues, and the needs of the institutional customer. Prior to founding Informed Strategies, Judy implemented market segmentation and consortia sales as Director of North American Sales for the Institute for Scientific Information (ISI), a Thomson Company and a scientific reference publisher. She managed the field sales force and created a key accounts program that increased market penetration.

In her 10 years with the Faxon Company, a well-established subscription agency, Judy led the company in the sales of systems to academic libraries, sold global services to corporate libraries, and participated in product development. Her library experience includes working as the Library Director at Embry-Riddle Aeronautical University and as Government Documents Librarian at Stetson University where she instituted marketing through liaison programs at both institutions.

Judy earned an Executive MBA from Emory University and an MLS from Florida State University. Widely published, her articles on electronic publishing and Web-based services appear in numerous industry publications. She's a frequent industry speaker and has been active in program planning for organizations such as the American Library Association (ALA), Society for Scholarly Publishers (SSP), Special Libraries Association (SLA), the Charleston Conference, and the North American Serials Interest Group (NASIG).