Date : Sep 24, 2003
Start Time : 12 p.m. Eastern
Length : 00:54:42
Marketing is more than press releases, posters and speeches. It is an ongoing conversation with people in your community, your institution and your organization. It is a conversation about their goals and the goals of the institution they serve.
Until recently, marketing was not often discussed in relation to libraries. It has become increasingly important for all types of libraries, as the basic role of libraries is in flux. Learn how you can use marketing tools and concepts to help your library thrive in challenging times.
Pat Wagner ?President, Pattern Research
President of Pattern Research (http://www.pattern.com), Pat Wagner is a nationally known library trainer and consultant who specializes in personnel, management, leadership and marketing issues.
Speakers, sound card, 133 MHz Pentium processor, 32 MB RAM, 256-color monitor at 1024x768 resolution, Internet Explorer version 6.0 or higher. Please Note: Audio may not be available on all systems.
Requirements for Archives
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|Windows Media player required|
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